…is a pretty good definition of the leadership task.
In this post I provided the following picture of how leadership and management work together.
So how do you find the opportunities to add value?
Ask some questions. Ask yourself. Ask your colleagues. Ask your customers*.
(*Customers might be people who actually buy things from you. And they might be the groups of people you serve elsewhere in your organisation.)
Where are your frustrations? What is the stuff that keeps getting in the way? Or the process that just doesn’t quite work right?
Where are your best customers? What are they valuing? What’s the most important thing you do for them and how well are you doing it right now?
Where are your competitors? What’s all the rage right now? Are you in on it? Should you get in on it? Or do something different to set yourself apart?
Somewhere in-amongst the answer to these questions are several things that would add value.
Pick one. Move it forward. Repeat.